![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/a84b289e-4d08-47c4-b8b4-9478f6bc2d46_rw_1200.jpg?h=33b91e8bae8046daea86f06a4532ca1e)
Design Plan
Fork already had an awesome logo and beautiful main color yellow. So I expanded from there, adding a few more colors and textures for the illustrations. Since the illustrations I imagined include texts with graphics, I decided to choose fonts that match well with Fork's identity.
Design Results
I wanted to capture founders' life and Fork's identity in this one illustration that'll be placed in the landing page header. Despite my never-ever-been-founder-before career, I put it together. Especially, I'm satisfied with the graphic of burdens on the entrepreneur character's shoulder.
I also designed super long and still going-on Fork's timeline graphic and their pitch deck.
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/09d0f8eb-5870-47eb-a6e5-32c93627ae5b_rw_1920.png?h=c2981b79ad9b6549be8a91e17dea1349)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/6b066e56-a265-4d13-9dda-95f2a4b8a8f2_rw_1920.jpg?h=dfab1b75996a750915ba841d0cf0421b)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/76c4f5e3-f118-4258-85e8-663c0702c98b_rw_1200.png?h=4e9346ce358eec2a324e2b864049427b)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/92fec424-4e54-4c99-b80b-a6f909680db8_rw_1200.png?h=efe6f585834cc8ae228240e6e25f6253)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/da44e0ac-8719-4c9f-a956-6bf3dead5d67_rw_1200.png?h=236c8cb268a154368ffb58b9d78d7a10)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/9e089fa9-c903-4258-9023-4e78cbe06457_rw_1920.png?h=e38a35b57c0e93a4e45f5255aefd35d6)
Fork Connect
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/958c5f70-e652-4a42-a039-c5c5090fd744_rw_1200.jpeg?h=717ea2673d1364eb1d2af2b1aa018cfb)
Ryan, the founder of Fork Equity, suggested old telephone switchboard image for the Fork Connect page main graphic and I thought I'm too young to know this but really brilliant concept. So I started drawing sketches and created Fork switchboard with literal forks.
FYI I also designed whole connect page website page so check it out!
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/4e26d8bb-f6a4-47d7-8e3f-57922ab08b29_rw_1920.png?h=42cdd1a62ee5f04001d9235c798d3e77)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/b26d6713-72aa-49fe-9b2a-3bacfabce759_rw_1200.png?h=b686e262e093af963e0f5431eede40f0)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/4ffae9c1-77aa-4ec7-a75e-2ac298d7f70f_rw_1200.png?h=7372b440f16eddd1389c89ae3714b8c4)
![](https://cdn.myportfolio.com/f04f6072-b894-4f50-b510-d62bcca3944c/9ec6db39-dc90-44c2-a35f-cce9cd59f1c5_rw_1200.png?h=9c9b3d1e7f3bd14f1d94bf44d96b862a)